Putting people at the heart of big data

Big data could not only benefit large companies, but also provide knowledge about a society’s health, for example. Image credit - Pxhere/876718, licensed under CC0

Big data has given scientists – and companies – a treasure trove of new information for analysing, understanding and predicting human behaviour, but it’s also thrown up a raft of questions about privacy and ownership. Our smartphone societies are inundated with new services, which sees us donating data in ways we seldom consider, with privacy … Read more